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My Resume

PROFESSIONAL ​INFO​​

I am a dynamic storyteller with a foundation in journalism, editorial strategy, and brand communications. My creative vision is backed by hands-on experience in copywriting, television writing, visual design, and multimedia production. I specialize in crafting emotionally resonant narratives that align with both audience needs and business goals.

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In 2023, I worked as a writer with The Moving Visuals Company, a television production house known for compelling long-form content. There, I honed my skills in scripting, character development, and structural storytelling for the screen. This work affirmed my belief that strong narratives drive both engagement and impact.

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My approach to media and marketing combines creativity with strategy. I believe stories are the most powerful tools in business development, brand loyalty, and audience transformation. With a deep understanding of both traditional and digital platforms, I bring a holistic skill set to any creative team, whether in television, publishing, or brand marketing.

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Currently, I am pursuing my master’s degree in Communications Leadership at the University of Washington. My goal is to shape innovative content at the intersection of entertainment, culture, and strategic communication.

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Landscape Art Presentation in Blue and Green Watercolor Style (4)_edited.jpg

“A writer should be joyous, an optimist . . . anything that implies rejection of life is wrong for a writer.”

- George Gribbin​

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WORK EXPERIENCE​​

2023-2024

Developmental Writer - The Moving Visuals Co.

I specialized in research and long-form writing, understanding the storytelling process and applying it to television show ideas such as documentaries, reality television, game shows and more. While most of my work was non-fiction, I also dabbled in helping flesh out characters and motivations for fictional television. I have also supported the production team when needed. 

2021-2024

Marketing Communications Specialist - Singapore Cricket Club

From editorials to social media marketing, I was able to sink my teeth into all forms of creative marketing strategies. It is also here that I developed my graphic design and videography skills. I gained insights and applied data analysis on our target audience, established demographic and branding on my marketing strategies and collaborated with the Formula 1 company for the annual race.

2019-2021

Marketing Manager - Aquila Ascension PTE LTD

With a focus on Mobile gaming and educational products, I was given the responsibility to lead a team in strategizing and implementing various marketing strategies with a heavy focus on digital marketing post-covid. Traditional marketing was also a strong suit for us as we have conducted events in different aspects. Understanding each team member's valuable assets and working on their weaknesses to build a competent and fully efficient group. 

2018-2019​

Marketing Executive/Sales Executive

Working in the automobil industry in a marketing aspect was an unforgettable experience as the photography and videography aspect of cars has always been a personal passion of mine. The sales role had also proven enticing and I pulled a double duty, conducting sales and marketing strategies simultaneously.

2017-Present​

Freelance writing/Content Creation

An important part of marketing has always been quality over quantity and thus, my freelance career had begun, undertaking various projects including F&B, Automobiles, Fashion, and opinion-based blogging amongst others.

EDUCATION

2024-2026

University of Washington

As a CommLead Student at the University of Washington, my journey has just begun but I have already gained valuable knowledge that might help me further my career as well as developing and mastering the skills I have acquired prior!

2018-2020

Northumbria University

With various advanced modules that have helped develop important skills such as strategic planning, content creation, ethical practices, and understanding of various audiences, responses and effects, I completed my Bachelor's in Public Relations in Mass Communications with 2nd class honour's (Upper class) in 2020.

2017-2017​

Kaplan Higher Education

It was during Kaplan that I began expanding on the basic knowledge I has already acquired on my own and began to fully understand the bigger picture when it concerned advertising, marketing and the communications industry in general

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