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My Resume

PROFESSIONAL ​INFO​​

I am a dynamic storyteller with a foundation in journalism, editorial strategy, and brand communications. My creative vision is backed by hands-on experience in copywriting, television writing, visual design, and multimedia production. I specialize in crafting emotionally resonant narratives that align with both audience needs and business goals.

In 2023, I worked as a writer with The Moving Visuals Company, a television production house known for compelling long-form content. There, I honed my skills in scripting, character development, and structural storytelling for the screen. This work affirmed my belief that strong narratives drive both engagement and impact.

My approach to media and marketing combines creativity with strategy. I believe stories are the most powerful tools in business development, brand loyalty, and audience transformation. With a deep understanding of both traditional and digital platforms, I bring a holistic skill set to any creative team, whether in television, publishing, or brand marketing.

Currently, I am pursuing my master’s degree in Communications Leadership at the University of Washington. My goal is to shape innovative content at the intersection of entertainment, culture, and strategic communication.

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Landscape Art Presentation in Blue and Green Watercolor Style (4)_edited.jpg

“A writer should be joyous, an optimist . . . anything that implies rejection of life is wrong for a writer.”

- George Gribbin​

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WORK EXPERIENCE​​

2023-2024

Developmental Writer - The Moving Visuals Co.

I specialized in research and long-form writing, understanding the storytelling process and applying it to television show ideas such as documentaries, reality television, game shows and more. While most of my work was non-fiction, I also dabbled in helping flesh out characters and motivations for fictional television. I have also supported the production team when needed. 

2021-2024

Marketing Communications Specialist - Singapore Cricket Club

From editorials to social media marketing, I was able to sink my teeth into all forms of creative marketing strategies. It is also here that I developed my graphic design and videography skills. I gained insights and applied data analysis on our target audience, established demographic and branding on my marketing strategies and collaborated with the Formula 1 company for the annual race.

2019-2021

Marketing Manager - Aquila Ascension PTE LTD

With a focus on Mobile gaming and educational products, I was given the responsibility to lead a team in strategizing and implementing various marketing strategies with a heavy focus on digital marketing post-covid. Traditional marketing was also a strong suit for us as we have conducted events in different aspects. Understanding each team member's valuable assets and working on their weaknesses to build a competent and fully efficient group. 

2018-2019​

Marketing Executive/Sales Executive

Working in the automobil industry in a marketing aspect was an unforgettable experience as the photography and videography aspect of cars has always been a personal passion of mine. The sales role had also proven enticing and I pulled a double duty, conducting sales and marketing strategies simultaneously.

2017-Present​

Freelance writing/Content Creation

An important part of marketing has always been quality over quantity and thus, my freelance career had begun, undertaking various projects including F&B, Automobiles, Fashion, and opinion-based blogging amongst others.

EDUCATION

2024-2026

University of Washington

As a CommLead Student at the University of Washington, my journey has just begun but I have already gained valuable knowledge that might help me further my career as well as developing and mastering the skills I have acquired prior!

2018-2020

Northumbria University

With various advanced modules that have helped develop important skills such as strategic planning, content creation, ethical practices, and understanding of various audiences, responses and effects, I completed my Bachelor's in Public Relations in Mass Communications with 2nd class honour's (Upper class) in 2020.

2017-2017​

Kaplan Higher Education

It was during Kaplan that I began expanding on the basic knowledge I has already acquired on my own and began to fully understand the bigger picture when it concerned advertising, marketing and the communications industry in general

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